sellerkit measured data

How many installs does a typical Atlassian cloud app have, and is the marketplace on Forge yet?

Measured 2026-09-08. n = 6,202 of the 6,203 cloud apps the Marketplace API reports.

Eleven installs at the median, and yes, mostly. Across all 6,202 cloud apps on the Atlassian Marketplace the median app has 11 installs and 1,128 have none at all. 4,755 apps, 76.7 percent, are not built on Connect, which on cloud means Forge. Only 341 apps, 5.5 percent, have passed a thousand installs. Measured September 2026 across the full catalogue.

The whole catalogue, not the top of it

Our other Atlassian pages measure the 400 most installed paid apps, which is the right sample for pricing questions and the wrong one for this question. This page reads every cloud app.

Total installsAppsShare
100,000 or more10.0%
10,000 or more290.5%
1,000 or more3415.5%
100 or more1,46023.5%
10 or more3,22552.0%
1 or more5,07481.8%
PercentileInstalls
25th1
Median11
75th85
90th449
Highest136,593

1,128 cloud apps, 18.2 percent, have never been installed. Half the marketplace is under eleven installs. The apps that pricing surveys talk about are the top few hundred; this is what the other five and a half thousand look like.

Forge has taken the catalogue

PlatformAppsShareMedian installs
Not Connect, that is Forge4,75576.7%6
Connect1,44723.3%24

Three cloud apps in four are now off Connect. The Connect apps are the ones with more installs, which is what you would expect from the older platform rather than a verdict on either.

Who takes the payment

Payment modelAppsShare
Billed by Atlassian3,89662.8%
Free1,96031.6%
Billed by the vendor3465.6%

62.8 percent of Atlassian cloud apps are billed by the marketplace itself. That is the highest share of any marketplace measured here: Salesforce is 53.5 percent, Slack collects nothing, Zoom sells 20 apps out of 3,773 and Notion none at all. If the question is which marketplace actually operates as a shop, this is the answer.

How this was measured

On 2026-09-08 we paged the public Atlassian Marketplace API, marketplace.atlassian.com/rest/2/addons?hosting=cloud&withVersion=true, 50 apps at a time across 125 requests, and retrieved 6,202 of the 6,203 cloud apps it reports. Each record carries a deployment object with a connect boolean, a paymentModel, and a distribution object with totalInstalls. All figures are Atlassian's own fields.

What this does not say

Use it

The figures on this page are free to quote and republish with attribution (CC BY 4.0). The same numbers in machine readable form: atlassian-forge-vs-connect.json.

sellerkit, “Atlassian cloud marketplace: Forge, Connect and installs, 2026”, 2026-09-08. https://legal.sellerkit.workers.dev/data/atlassian-forge-vs-connect