Three. Half of the 10,092 integrations in Zapier's directory are used in 3 or fewer Zaps, and 583 are used in none. Nine integrations account for over 100,000 Zaps each, and the ten largest hold 41 percent of all usage between them. Only 85 integrations, 0.8 percent, require a paid Zapier plan. Measured September 2026 across the full directory.
Zapier publishes, for every integration, the number of Zaps built on it. That is a usage figure rather than an install count, and no other marketplace in this collection offers one. It is also never summarised, so the shape of the directory is not public.
| Percentile | Zaps using the integration |
|---|---|
| 25th percentile | 1 |
| Median | 3 |
| 75th percentile | 18 |
| 90th percentile | 114 |
| 99th percentile | 4,606 |
| Highest | 269,004 |
| Zaps using it | Integrations | Share |
|---|---|---|
| 100,000 or more | 9 | 0.1% |
| 10,000 or more | 66 | 0.7% |
| 1,000 or more | 252 | 2.5% |
| 100 or more | 1,080 | 10.7% |
| 10 or more | 3,252 | 32.2% |
| None at all | 583 | 5.8% |
The median integration is used in three Zaps. The mean is 386.7, which is 129 times the median, and that gap is the whole story of this directory.
| Group | Share of all Zap usage |
|---|---|
| The 10 largest integrations | 41.1% |
| The top 1 percent, 101 integrations | 83.4% |
| The top 10 percent, 1,009 integrations | 97.6% |
| The remaining 9,083 integrations | 2.4% |
Across 3.9 million Zaps, nine thousand integrations share two and a half percent. Being listed in a directory of ten thousand is not distribution.
Zapier marks some integrations premium, meaning a customer needs a paid Zapier plan to use them. Only 85 of 10,092 carry that mark, and they are the heavily used ones: a median of 185 Zaps against 3 for the rest. The premium list is where Zapier's own revenue is, and it reads like a list of systems companies already pay for, such as Salesforce, Shopify and QuickBooks.
| Figure | Days |
|---|---|
| Median age of an integration | 1,438 (about 4 years) |
| Oldest integration | 5,434 (about 15 years) |
| Median days since last update | 6 |
| 75th percentile days since update | 74 |
| 90th percentile days since update | 770 |
1,410 integrations, 14.0 percent, have gone over a year without an update, and 826 over three years. That is far healthier than the WordPress directory at 54.8 percent, partly because Zapier itself maintains many of them.
On 2026-09-08 we read Zapier's public directory API at
zapier.com/api/v4/apps/ in pages of 250, 41 requests in total, and retrieved all 10,092
public integrations the API reports. Every figure is a field Zapier publishes for each integration:
zap_usage_count, is_premium, age_in_days and
days_since_last_update. This is a complete census, not a sample.
The figures on this page are free to quote and republish with attribution (CC BY 4.0). The same numbers in machine readable form: zapier-integration-usage.json.
sellerkit, “Zapier integration directory usage, 2026”, 2026-09-08. https://legal.sellerkit.workers.dev/data/zapier-integration-usage